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INVESTMENT ADVISORY
- Market Research
- Feasibility and Financial Projections
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DEVELOPMENT RECOMMENDATION
- Brand Selection/ Owner Brand Development
- Concept and Product Planning
- Designer, Consultant, Contractor Selection
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CELADON & CHAO BRANDING
- Brand Standards
- Trademark Licensing
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DEVELOPMENT SUPPORT
- Facilities Planning and Space Planning
- Technical Services
- Architectual & Design Planning
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ASSET MANAGEMENT
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Pre-Opening Phase
- • Corporate and Property Sales & Marketing Plan
- • Develop Pre-Opening Plan and Budget
- • Hiring and Management Structuring
- • Vendor Selection and Negotiation
- • Development of P&Ps and SOPs
- • Development of Financial Reporting Structure
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Post-Opening Phase
- • Coaching and Steering of Property Manager in Operations
- • Monitoring of On-Site Team Performance and Service Quality Standard
- • Focus on Enhancing Guest’s Lifestyle Experiences
- • Identifying Opportunities to Maximise Cash Flow While Maintaining or Improving the Market Position
- • Seek to Improve the Physical Attributes of the Property
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Technology
- • Implement Simple Technology that Improves the Guest’s Experience
- • Property Management Systems for Reservations, Inventory Control, Guest Expenditure and Other Operational Requirements
- • Revenue Management Tools Delivering Optimised Yields
- • App to provide a Guest Experience Management Platform
- • Property Presence on CRS Channels - GDS, Property Website and Online Travel Agent Content Management Tools
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Sales, Marketing and Distribution
- • Key Account Management
- • Representation at Luxury Trade Shows and Events
- • Organisation of Sales Missions in Key Markets
- • Manage Contract Negotiation
- • Public Relations - Build Awareness and Generate Powerful, Credible 3rd-party Endorsement for Corporate and the Property
- • Participates in Marketing Programs with Like-minded Partners
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